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Search Engine Optimization (SEO)
Search engine optimization commonly referred to as SEO is the ranking of the site into the high search engine results pages SEPRs.If you want to rank your site your Youtube channel your Facebook page or anything which deals with rankings and Online work come into Search engine optimization. In simple words, learning SEO is the basis for online working as well.
Here in this article, we will tell you about some basics of SEO. So, if you are a starter this blog post will help you to get understand about the SEO and the terms related to SEO and how to rank your blog post in high SERPs as well. So without wasting time let us get started!
What is SEO? A brief Guide
As I told you later that SEO deals with the rankings. It’s actually the ranking of the content in the search engines to optimize and get your content into high search engine results pages (SERPs). This term is introduced in order to make and find out the content easily.
So, when the search engine was discovered the concept of SEO was launched to tell the people to find the things which they want. Like if you are searching for Health care products, Now you will see healthcare products. At the start of Google, the content of the search engines was mixed and there was difficulty to find one piece of content. Now we see that we can get the answer from Google about the related search term. So this was the benefit of the SEO.
Types of SEO
There are so many types of SEO. But here we highlight two main types.
On-Page SEO
Off-Page SEO
On-Page SEO
On-Page SEO deals with the phenomenon of SEO which deals with the content. It means the On-Page SEO is done in the content. So when you are writing the content then On-Page SEO can be done. There are some important things that you have to do while you’re writing content. These things are what make on-page SEO
Meta-Description
A short piece of description that shows when we see the blog post. A good meta-description attracts the audience toward the blog post. So, must take the best part of the blog post in the meta-description in order to get more and more visitors as well.
Image Alt-Text
The full form of the Image Alt-text is image alternative text. This is the text about which the whole blog post lies. In simple words it is the phrase about which the whole article is written in this post the article is on SEO so the image alternative text is SEO.
Focus Keyphrase
The focus key phrase is the keyword that you have to rank. In simple words, the term about which people search is known as a focus keyphrase. In the whole article, the focus keyphrase is mentioned in the title and in the meta-description as well.
Keyword Density
The keyword density means the use of the focus keyphrase. The focus keyphrase used in the article is the chance of the ranking of the keyword in the search engines. Keyword density is the use of the keyword in the blog post. If you use the keyword many times. You will not rank your site in high SERPs as well.
Headings & Subheadings
The use of headings and subheadings ranks your site. The main reason behind this is easy to read. When you give content that is easy the reading. The visitor number increases when they find the content in the headings and subheadings pattern as well.
Transition words
The transition words like But, if, in addition, and furthermore are all transition words. They help the sentences to join and make it easy for the readers to read the content which they want. Transition words are the best words that make information awesome as well.
Passive voice
10% passive voice is allowed which also helps in the On-page SEO.So, if the values exceed it may affect the readability as well. So make sure that your passive voice is between 8 to 10%.
Power words
If you want to make a good click-through rate use the power words in your title.An example of a good and powerful word is “Best tips to learn SEO”.Here in this Best is a power word. More power words are Best, Interesting, Why these all are power words which leads to good CTR (Click through rate).
Off-Page SEO
Off-Page SEO deals with money in fact. Off page SEO is the Backlinking of the site from the referral domains. In the backlinking you have to buy the links of the sites which are in good DA or traffic. When these sites referred your site Google will rank your site. Off-Page SEO is indirectly ranking of the sites in the Google search engine. When google looks out the website which is referred by the high sites it will rank your site.The best way to get backlinks is the Guest blogging.
What is Guest blogging/Posting?
Guest posting also called guest blogging is the best way to rank your site with the help of Off-Page SEO. You have to visit the sites on the internet which are allowing write for us. Look at the traffic and DA of the sites and then write content for those sites. Contact about the payments if they take some good amount contract with them. Get your site backlinked from good sites which have good traffic and DA. From these sites, you can grow your site as well. This is the best way to rank your site through off-page SEO as well.
Conclusion
In this post, you will have to get some basic information about On-Page and Off-Page SEO. If you do these things goodly you will see that you will rank your site in the high search engine page results as well.So, both On-Page SEO and Off-Page SEO are very necessary to rank you site in high search engine page results as well.I hope that you get some good information from us.If you want more get our site Bookmarked as well.
